Outreach Won't Get You Clients

I’ll get straight to the point:

Experimenting with random outreach methods will not get your business off the ground in 2025.

It doesn’t matter which one you pick…

Or how many messages you send…

You’ll never get that snowball effect you’ve been hoping for.

Why?

Because you can’t retain clients.

Your copy isn’t good enough to deliver consistent sales over the long term, and as a result, your client will fire you.

You’ll be back to ground zero.

The drawing board.

Only this time it’ll be way worse because you’ve burned a client.

“So what am I supposed to do? Just stop?”

Yes. You are.

Going back and doing endless amounts of outreach just to burn another client is not how you’re going to succeed in 2025.

You need to actually take time to learn the skill before you start pitching random people.

This whole idea of “learning on the job” is a joke if you don’t understand what the job is.

If you want to succeed in 2025, stop wasting your time with outreach templates and sales scripts.

Instead, focus on the needs of your client’s audience and how your client fills the gap.

“Ok… How am I supposed to do that?”

You’re not…

At least not until you’ve fully understood what direct response copywriting is.

Lucky for you, I’ve linked a full breakdown here.

It’ll give you exactly what you need to craft a killer piece of copy and RETAIN your clients.

Until next time,

Zach.

P.S. Reply if this email helped you.