Why Gurus Are The Best Copywriters

Yo

I know people say all the gurus are scammers and don’t know anything about copywriting, but that’s not true.

They’re the perfect example of what modern-day marketing looks like.

I’ll explain in a second, but before I do, you need to remember what copywriting is.

The art of sales through text.

Getting someone in your target audience to give you money.

Can you honestly say the gurus haven’t done that?

They’ve gotten you and everyone else on this list to:

• Watch their videos

• Real their emails

• And probably buy their course(s)

All because they perfected the art of copywriting.

“Wait, so I should be listening to the gurus?”

No.

But you should be stealing from them.

Let me explain.

The gurus are only able to make money because of 2 things:

• Their offer

• And their positioning

Even though they can’t deliver, people still buy their programs left and right.

Why? Because their offer speaks directly to their desires.

They’ve sold the dream of making 10, 20, 30k/mo effortlessly from your phone.

They made it seem like the skill of copywriting is just writing random words on a google doc when in reality that’s not the case.

The only reason why their making money is because they’ve taken this ridiculous offer and positioned it to people who aren’t smart enough to see through them.

So, how does this help you?

Simple.

The next time you’re writing, answer 2 questions:

1.) What REALISTIC desire does your client’s offer speak towards?

2.) And WHO wants that desire to become real?

I know it sounds basic, but if you put it into practice, you’ll print $$$ for yourself and your client.

But this barely scratches the surface.

And if you actually want to change your life, you can’t afford to live on the surface.

You need to go deeper.

Because the deeper you go, the more money you’ll make.

So start digging. 

Ray.

P.S. Today’s task